“People will know I have been campaigning for proper regulation of scam adverts for years.” “I am viscerally angry about this,” he added. This is still only early stages of the technology. It’s an absolutely terrifying development. “This, as far as I know, is the first deepfake scam advert that we’ve seen. “This is going around on Facebook at the moment,” Lewis said of the deepfake video. And boy is he livid about that - given he already went to the trouble of suing the tech giant for inaction over scam ads carrying his image, launching defamation litigation back in 2018 in a bid to use his celebrity to shame the tech giant into doing something to stop the scammers. Per Lewis, who was interviewed about the deepfake on ITV’s Good Morning Britain (GMB), the video of him shilling an investment scam has been circulating on Facebook. People'll lose money and it'll ruin lives. Govt & regulators must step up to stop big tech publishing such dangerous fakes. This is frightening, it's the first deep fake video scam I've seen with me in it. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY.
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